From October 2 to 4, 2026, the cliffs hotel Negril Jamacia will host a new destination fashion experience celebrating Jamaican creativity, culture, and design.
Hosted on the West End at The Cliff Hotel, Walk The Cliff is a new destination fashion event created to celebrate Jamaican-born and Jamaican-resident designers, including those whose work has already traveled across the world. It is also an invitation home: a moment to honor their achievement, celebrate their influence, and place their success in direct conversation with the next generation of Jamaican designers, models, stylists, writers, and creators.
Across three distinct fashion moments, bridal in the morning, pool and beachwear in the afternoon, and evening glamour at sunset, Walk The Cliff is designed to create a meaningful new reason to experience Negril Jamaica, beyond the beach and deep into the beauty, creativity, and hospitality of the West End.
At the May 21 2026 presentation of the recently completed Negril Destination Management Plan, Minister Edmund Bartlett challenged stakeholders to think carefully about the future of Negril and, more specifically, to help create new reasons for people to come to Negril, spend more time here, and engage more deeply with the destination beyond its traditional tourism patterns.
Walk The Cliff embraces that call.
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